Vision & Mission
Our mission is to provide clear, concise, accurate, and balanced information, resources, and learning and networking opportunities to help companies of all sizes and business sectors integrate environmental responsibility into their operations in a manner that supports the environment and profitable business practices.
Our goals are to:
- Be the leading source of news and insight on environmental business enterprise and innovation.
- Serve as an information clearinghouse on green business practices, offering resources from companies, nongovernmental organizations, trade associations, government agencies, academic institutions, and thought leaders.
- Help readers turn information into knowledge and action by providing hands-on tools, how-to advice, and business case studies.
- Provide direct access to local, regional, national and international environmental businesses, services and products.
- Facilitate increased environmental knowledge transfer through communication, information sharing, and learning among green and business professionals.
- Promote increased understanding of green business practices to government entities, nongovernmental organizations, news media, investors, students and academics, other business sectors and the public at large.
- Provide deep, vertical coverage of green business by sector and job function, ranging from energy efficiency to waste management, product design to information technology, corporate reporting to green branding and marketing.
What We Believe
- A revolution is taking place that is leading companies of all sizes and sectors to comprehensively address environmental issues as part of their business strategy and operations -- rethinking their policies, processes, and products, -- revaluating their supply chains and their relationships with shareholders, stakeholders and trading partners.
- Environmental concerns have resulted in a confluence of technologies, innovations, and creative thinking being unleashed that is enabling companies to transform such challenges into new business opportunities and competitive advantage.
- Companies address their environmental impacts in a variety of ways and for a variety of reasons -- some voluntarily and others less so -- but all should be welcomed and encouraged, regardless of their motivations or levels of commitment.
- Companies that go beyond government's regulations and society's expectations in addressing their environmental challenges often find that they can create new forms of business value, opportunities and customers, including both tangible and intangible measures of success.
- Those working inside companies -- from owners and directors to managers and employees -- overwhelmingly want their companies to be good corporate citizens, though most individuals lack the time, expertise, or resources to make significant changes.
- No company, even the most committed, will ever be perfect, from an environmental perspective, though they should be encouraged to continually improve their performance, and to make bold commitments and actions.
- Companies of all shapes and sizes can be and should be a powerful force for good, helping to solve the planets and society's most pressing environmental problems -- and do so in a way that aligns with their business goals, objectives and bottom line.
- The time for companies to act is short, and the challenges are great -- but so are the business opportunities.